About Veganuary | Try Vegan This January With Veganuary

Launched in the UK in January 2014, Veganuary (pronounced vee-gan-uary) is a global campaign that encourages people to try vegan for January.

Veganism is one of the most effective choices a person can make to reduce the suffering of animals, help the planet and improve personal health.

As a non-profit organisation, Veganuary is dedicated to changing public attitudes, while providing all the information and practical support required to make the transition to veganism as easy and enjoyable as possible. Veganuary has had an incredible degree of success in a very short time and is changing lives all over the world.

Veganuary’s founders, Jane and Matthew, knew that month-long pledges were not unusual, but felt that it could be done differently, and perhaps more successfully, by focusing on the month of January; a time for resolutions and new beginnings.

Veganuary.com is the largest website of its kind on the web. With expert advice and information, it provides all the answers to Why go vegan, but it is the support offered to answer How to go vegan that truly sets Veganuary apart.

Dedicated to providing this information to a global audience, Veganuary.com will be translated into many languages, with this page being the first section translated in each. In time, Veganuary aims to have fully-functioning versions of Veganuary.com in all the main world languages.

Scroll down to find out more about Veganuary, the people behind it, and the information contained in this website.

Click here for Veganuary’s policy document

Our Veganuary Regional Sites

Meet the Veganuary Team

  • Matthew Glover

    • Founder

    Matthew is the co-founder of Veganuary. After being vegetarian for 10 years, Matthew watched ‘the video the meat industry doesn’t want you to see’ and was shocked to see the cruel realities behind the dairy and egg industries. He then went vegan. And now he wants the whole world to join him! Veganuary is Matthew’s solution to making veganism an easy and tasty experience for everyone.

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  • Jane Land

    • Founder

    Jane is the co-founder of Veganuary. She was a vegetarian for 10 years before she met Matthew. Now she wonders why it took her so long to become a vegan too! Jane thinks that Veganuary is the perfect way for people to try vegan food and learn about the suffering of farmed animals and the impact that meat-eating has on people’s health and the natural world.

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  • Clea Grady

    • Marketing Manager

    Clea is Veganuary’s Marketing Manager. A vegetarian since the age of 12, she became a vegan after participating in Veganuary. Describing herself as “an unconscious vegetarian, but a very conscious vegan”, Clea is passionate about sharing information and ideas, and inspiring others to take part in Veganuary.

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  • Are you are passionate vegan who is keen to make a difference? Veganuary would love to hear from you!


A campaign with a global impact

Veganism is the biggest social justice movement in the world today. With the aim of reducing the suffering of animals, Veganuary seeks to inspire people from across the globe to try vegan for the month of January. Be part of something that crosses borders and unites hearts. Our participants come from all over the world, so use this website to connect with like minds, and find support regardless of where you call home.

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Widespread media attention

Veganuary received some great international media support in 2014 and 2015, and we're hoping for even more for 2016. Our Blog section (far right tab) is updated regularly with news, articles and information, and you are welcome to share any of these on social media.